DDC
| 658.872 |
Tác giả CN
| Stokes, Rob |
Nhan đề
| eMarketing : The essential guide to marketing in a digital world / Rob Stokes, The Minds of Quirk |
Lần xuất bản
| Fifth Edition |
Thông tin xuất bản
| South Africa : Quirk eMarketing, 2013 |
Mô tả vật lý
| 305 tr. ; cm. |
Tóm tắt
| The book is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more. |
Từ khóa tự do
| eMarketing |
Từ khóa tự do
| Guide |
Từ khóa tự do
| Marketing |
Từ khóa tự do
| Digital |
Khoa
| Quản trị kinh doanh |
Ngành
| Quản trị kinh doanh |
Tác giả(bs) CN
| The Minds of Quirk |
Địa chỉ
| Thư viện ĐH KTKTCN |
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245 | |aeMarketing : |bThe essential guide to marketing in a digital world / |cRob Stokes, The Minds of Quirk |
---|
250 | |aFifth Edition |
---|
260 | |aSouth Africa : |bQuirk eMarketing, |c2013 |
---|
300 | |a305 tr. ; |ccm. |
---|
520 | |aThe book is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more. |
---|
653 | |aeMarketing |
---|
653 | |aGuide |
---|
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---|
653 | |aDigital |
---|
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691 | |aQuản trị kinh doanh |
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700 | |aThe Minds of Quirk |
---|
852 | |aThư viện ĐH KTKTCN |
---|
890 | |a0|b0|c1|d0 |
---|
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