DDC 658.872
Tác giả CN Stokes, Rob
Nhan đề eMarketing : The essential guide to marketing in a digital world / Rob Stokes, The Minds of Quirk
Lần xuất bản Fifth Edition
Thông tin xuất bản South Africa : Quirk eMarketing, 2013
Mô tả vật lý 305 tr. ; cm.
Tóm tắt The book is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more.
Từ khóa tự do eMarketing
Từ khóa tự do Guide
Từ khóa tự do Marketing
Từ khóa tự do Digital
Khoa Quản trị kinh doanh
Ngành Quản trị kinh doanh
Tác giả(bs) CN The Minds of Quirk
Địa chỉ Thư viện ĐH KTKTCN
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245 |aeMarketing : |bThe essential guide to marketing in a digital world / |cRob Stokes, The Minds of Quirk
250 |aFifth Edition
260 |aSouth Africa : |bQuirk eMarketing, |c2013
300 |a305 tr. ; |ccm.
520 |aThe book is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more.
653 |aeMarketing
653 |aGuide
653 |aMarketing
653 |aDigital
690 |aQuản trị kinh doanh
691 |aQuản trị kinh doanh
700 |aThe Minds of Quirk
852 |aThư viện ĐH KTKTCN
890|a0|b0|c1|d0
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